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Demand Intelligence

Stay ahead with the trends shaping the future of business-to-business (B2B) marketing. Our insights explore the latest B2B market research, revealing new B2B marketing trends, shifts in buyer behaviour, and proven strategies. From emerging technologies to evolving decision-making dynamics, explore how B2B market intelligence drives better targeting, smarter demand generation, and more impactful marketing strategies.

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Omnichannel Marketing vs. Multichannel Marketing: What Is the Difference?

Understand the difference between omnichannel and multichannel marketing, and how each impacts B2B buyer engagement. Learn when to use each approach and their key benefits.

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Article

15 min

Voice of the Buyer 2026

Discover 2026 B2B buyer trends: AI adoption priorities, trust gaps, and buying group dynamics from 2,300+ GTM leaders. Contact INFUSE to access the full report.

Expert Picks

OUTLOOK

3 min

Voice of the Marketer 2026

2026 B2B marketing insights: brand investment priorities, AI adoption, and buying group strategies from 2,300+ GTM leaders. Contact INFUSE to unlock the full report.

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OUTLOOK

3 min

The Day Zero List: How B2B Pipeline Is Won Before Buyers Start Looking

Day zero shapes the B2B buyer journey before day one. Learn how to improve brand visibility in AI search engines and build brand authority for AI discoverability.

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Article

11 min

Turn Proof into Pipeline: Navigating the Buying Shift in 2026

Explore how AI, shifting buyer behavior, and declining trust are reshaping B2B buying, and what companies must do differently to stay competitive in 2026.

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Webcast

45 min

All B2B Healthcare Marketing B2B Marketing Agency Insights B2B Marketing Data Insights Buying Journeys Case Studies Definitive B2B Marketing Guides INFUSE Webcasts Press Releases Demand Generation Demand Intelligence Account Based Marketing Lead Nurturing Content Marketing Channel and Partner Marketing

Demand Intelligence

Voice of the Buyer 2026 Discover 2026 B2B buyer trends: AI adoption priorities, trust gaps, and buying group dynamics from 2,300+ GTM leaders. Contact INFUSE to access the full report.

OUTLOOK

3 min

Voice of the Marketer 2026 2026 B2B marketing insights: brand investment priorities, AI adoption, and buying group strategies from 2,300+ GTM leaders. Contact INFUSE to unlock the full report.

OUTLOOK

3 min

The AI Implementation Handbook for B2B GTM in 2026 This handbook maps AI implementations across six buying journey stages with maturity indicators, execution guidance, and success metrics for B2B GTM teams.

Outlook

12 min

Discoverability-to-Revenue: Building Trust in  an AI-Enabled Era AI transforms B2B buyer research. Explore discoverability strategies that build trust, enable buyers, and drive revenue in an AI-powered search era.

Outlook

12 min

The Buyer-Led GTM Framework: How to Accelerate Buyer Confidence Master the buyer-led GTM framework. Learn how to build trust architecture and accelerate buyer confidence when 61% of the journey happens before vendor contact.

Outlook

8 min

TrustRadius 2025 Report: What Makes INFUSE a Buyer’s Choice in Demand TrustRadius 2025 Report: What Makes INFUSE a Buyer’s Choice in Demand Generation

Report

8 min

FAQs

What are the most significant B2B marketing trends expected in 2026?

Key B2B marketing trends for 2026 include increased investment in thought leader engagement, adoption of AI-driven intent workflows, expansion of first-party data strategies, personalisation at scale, and buying group intelligence to improve targeting and conversion outcomes. Learn more about evolving buyer behaviour and marketing challenges with proprietary INFUSE research in Outlook 2026, fuelled by insights from 2.3K GTM leaders and B2B buyers.

How can businesses adapt their B2B marketing strategies for 2026?

To adapt effectively, organisations should reassess target segments, adopt agile planning, and leverage real-time B2B market intelligence and buyer signals. Integrating automation, intent data, and omnichannel engagement helps marketers anticipate buyer needs and enable them to navigate increasingly complex decision journeys.

Which demand generation providers offer first-party buyer data and intent signals?

INFUSE combines first-party intent data with partner-driven account intelligence to offer accurate targeting, broad global reach, full buying group engagement, and omnichannel execution, with a strong focus on measurable outcomes and continuous optimisation.

INTELLIGENCE-DRIVEN DEMAND PERFORMANCE

Every year, INFUSE gathers first-hand input from thousands of GTM leaders and B2B buyers on key marketing priorities and changes in buyer behaviour. This in-house research grants us exclusive insights that empower you to navigate evolving market trends. Contact us for full access to our research findings.