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Case Studies

Our B2B marketing case studies highlight the best in demand generation, campaign execution, and ROI-driven marketing solutions for a myriad of verticals, including Advertising and Marketing, Utility and Energy, Transportation and Logistics, Cybersecurity, Tech and Software, Manufacturing, Business Intelligence, Healthcare, and more. Discover how INFUSE powers top-performing B2B marketing campaigns and how your team can achieve the same results in demand generation, lead generation, and B2B marketing performance.

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Omnichannel Marketing vs. Multichannel Marketing: What Is the Difference?

Understand the difference between omnichannel and multichannel marketing, and how each impacts B2B buyer engagement. Learn when to use each approach and their key benefits.

Expert Picks

Article

15 min

Voice of the Buyer 2026

Discover 2026 B2B buyer trends: AI adoption priorities, trust gaps, and buying group dynamics from 2,300+ GTM leaders. Contact INFUSE to access the full report.

Expert Picks

OUTLOOK

3 min

Voice of the Marketer 2026

2026 B2B marketing insights: brand investment priorities, AI adoption, and buying group strategies from 2,300+ GTM leaders. Contact INFUSE to unlock the full report.

Expert Picks

OUTLOOK

3 min

The Day Zero List: How B2B Pipeline Is Won Before Buyers Start Looking

Day zero shapes the B2B buyer journey before day one. Learn how to improve brand visibility in AI search engines and build brand authority for AI discoverability.

Expert Picks

Article

11 min

Turn Proof into Pipeline: Navigating the Buying Shift in 2026

Explore how AI, shifting buyer behavior, and declining trust are reshaping B2B buying, and what companies must do differently to stay competitive in 2026.

Expert Picks

Webcast

45 min

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Case Studies

INFUSE Drives Demand Performance and Pipeline for Global Cybersecurity Leader INFUSE partnered with a global cybersecurity leader to launch a precision demand program, driving net-new prospects and marketing opportunities through AI-powered security operations content.

Case Study

1 min

INFUSE Powers DeepL’s Shift to Enterprise with Scalable Demand Generation DeepL is a comprehensive Language AI platform that empowers organisations to communicate seamlessly across languages, cultures, and markets. Since its founding in 2017, DeepL has been dedicated to breaking down language barriers through state-of-the-art translation and writing solutions.

Case Study

6 min

INFUSE Enhances Freightos’ Brand Presence with Strategic Content Activation About Freightos Freightos® (NASDAQ: CRGO) is the leading vendor-neutral global freight booking platform. Airlines, ocean carriers, thousands of freight forwarders, and well over ten thousand importers and exporters, connect on Freightos, making world trade faster, more efficient, and more resilient. The Freightos platform digitises the trillion-dollar international freight industry, supported by a suite of software […].

case study

4 min

INFUSE Boosts Veeam’s Pipeline Performance During Buyer Model Shift InsightsCase Study INFUSE Boosts Veeam’s Pipeline Performance During Buyer Model Shift 6 min Thank you! Your requested content is available below. We hope you find it helpful and insightful. Summary Summary Summary About Veeam Software The Objective The Solution The Results What INFUSE can do for you Share: About Veeam Software With over 550,000 customers, […].

Case Study

6 min

INFUSE Surpasses Kepler’s Expectations with Precision Targeting and Demand InsightsCase Study INFUSE Surpasses Kepler’s Expectations with Precision Targeting and Demand 6 min Summary Summary Summary About Kepler Group The Objective The Solution The Results What INFUSE Can Do for You Share: About Kepler Group Founded in 2012 with just six members, Kepler Group has grown into a team of over 600 across 11 global […].

Case Study

6 min

INFUSE Builds a Robust Demand Pipeline for Mindfire Solutions with Precision Targeting InsightsCase Study INFUSE Builds a Robust Demand Pipeline for Mindfire Solutions with Precision Targeting 5 min Summary Summary Summary About Mindfire Solutions The Objective The Solution The Results What INFUSE can do for you Share: About Mindfire Solutions Mindfire Solutions is a B2B software development and testing company specialising in developing solutions for small and […].

Case Study

5 min

FAQs

Are there case studies or benchmarks showing INFUSE’s impact on revenue, not just clicks or MQLs, for B2B tech firms?

Our detailed B2B case studies span a broad range of B2B industries, from Software and Tech to Industrial Manufacturing, highlighting high-performing B2B marketing campaigns, innovative demand generation tactics, and measurable success metrics. Each case outlines the challenge, solution, and real-world impact to help you learn what works in competitive B2B markets.

What are the key metrics to analyse in B2B marketing case studies?

The efficiency of demand generation campaigns can be evaluated using metrics aligned with marketing efficiency goals: CPL, pipeline impact, and sales cycle length, amongst others. INFUSE case studies include several key metrics for analysis, enabling audiences to gauge our actual impact on our clients’ marketing efforts.

How can INFUSE help improve my B2B demand generation campaigns?

INFUSE combines first-party buyer intent data, innovative strategies, valuable partnerships, and vast experience to create high-impact B2B demand generation programs that deliver results. Our data-powered approach ensures campaigns are aligned with revenue goals and are tailored to each stage of your buyer journey.

DRIVE KEY B2B MARKETING OUTCOMES WITH CUSTOM-TAILORED DEMAND STRATEGIES

Talk to our demand experts to craft your fully customised INFUSE program that matches your unique growth objectives