Cost Per Acquisition (CPA) Cost per Acquisition (CPA)/Cost Per Action is a marketing metric that measures the average expenditure a company incurs to acquire a new client.
Client Centricity Client centricity is a business strategy that prioritizes the needs, wants, and preferences of clients in every aspect of an organization's operations.
Data Enrichment Data enrichment is the process of enhancing raw internal data to improve accuracy, completeness, and strategic value. Enriched data enables more effective targeting, personalization, segmentation, and analytics.
ABM Campaign An ABM (Account Based Marketing) campaign is a targeted B2B marketing strategy that focuses on engaging specific high-value accounts with personalized experiences. Learn how ABM campaigns work and why they matter for B2B marketers.
Content Marketing Funnel The content marketing funnel is a model used by businesses to guide clients through the various stages of the buyer's journey.
Buyer Persona A buyer persona is a fictional representation of a specific client segment (usually a decision maker, or influencer) that is used to guide marketing and sales strategies.
High Intent High intent is a marketing term used to describe the level of readiness or likelihood of a potential client to take a specific action, such as making a purchase or filling out a contact form.
Sales Follow-Up Sales follow-up is a crucial aspect of the sales process that involves engaging clients after an interaction to foster relationships, address concerns, and ultimately secure business deals (it can also refer to post-sales initiatives).
Buyer’s Journey The buyer's journey is a fundamental concept in B2B marketing that describes the process prospects go through before making a purchase.
Account Resolution The process of identifying and unifying fragmented contact and engagement data into a single, actionable view of a target account.
